• NakedPoppy is the latest company catering to clean beauty customers.
  • The buzzy ” clean cosmetics” trend continues to take a larger chunk of the overall beauty market, with the launch of NakedPoppy .
  • Due to the increasing amount of choices out there, the site is meant to curate a customized shopfront for each customer, aiming to address their beauty concerns with a collection of products sourced by its cosmetic chemists.
  • ” Our data science, green chemistry and makeup artist teams worked around the clock to develop this personalized experience, which we believe is a breakthrough in how people will shop for beauty products going forward,” said Shenk.

Read full article: observer.com

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