• This morning Drunk Elephant founding partner and Chief Creative Officer Tiffany Masterson announced on the brand’s Instagram that it has been acquired by Shiseido.
  • In her informal statement, she assured the brand’s loyal cult following that the acquisition would not change the integrity or formulations of the products that they’ve come to love.
  • I always think/wonder the same things when brands I love are acquired.

Read full article: essence.com

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