• PARIS, France – L’Oréal’s Lancôme brand is planning to open a flagship store in China after launching its first major showcase in Paris this week, its chief executive said, as the company capitalises on the booming demand for high-end cosmetics.
  • Luxury goods makers and beauty firms are increasingly shifting sales online, but many are also sprucing up stores and trying to turn them into day-trip worthy destinations to lure shoppers who are turning away from malls and other centres.
  • Lancôme, one of the biggest brands of French cosmetics’ group L’Oréal, already sells its creams and make-up though airport retailers, department stores and other networks, including 50 freestanding stores in China.

Read full article: businessoffashion.com

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